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Monetize A YouTube Channel, The Right Way

Monetizing a YouTube channel is a great way to create revenue. However, it's not as simple as uploading engaging videos and hoping for the best.

To successfully monetize your YouTube channel, you need to understand the platform's monetization policies, establish a strong audience base, and implement effective monetization strategies.

In this guide, we’re studying just that.

Let’s go!

How to monetize a YouTube channel

Monetizing a YouTube channel involves creating valuable content that attracts a large audience and then implementing strategies to generate revenue from that audience. The primary method is through the YouTube Partner Program (YPP).
YPP Requirements


Creators on YouTube earn money through the Google AdSense program.
The process might seem complex at first, but essentially:
  • Someone views or clicks on an ad in your video
  • That generates income.
  • Revenue is divided between you and YouTube.
You receive 55% of the earnings and YouTube retaining 45%.

Requirements for the YPP


To join the YPP, you must meet the following criteria:
  1. Have at least 5,000 subscribers: This indicates that you have a dedicated audience interested in your content.
  2. Accumulate at least 4,000 watch hours: This demonstrates that your content is engaging and resonates with viewers.
  3. Adhere to YouTube's Community Guidelines: Maintain a positive and respectful channel that adheres to YouTube's policies.

Requirements for Video Ads

To monetize your YouTube channel through video advertisements, you need to meet the following minimum requirements:
  • Acquire at least 1,000 subscribers.
  • Achieve a total of 4,000 hours of public watch time within a 12-month period.
Alternatively, you can accumulate 10 million public YouTube Shorts views within a 90-day period.

How to apply for the YouTube Partner Program

  1. Go to the YouTube Studio
  2. Click “Earn” on the left
  3. Look at the “Eligibility” section
YPP Requirements

Got rejected? No worries.

Upon your first rejection, you have 21 days to submit an appeal. 

After the appeal period ends, you must wait 30 days before you can reapply for monetization.

If your second application is also rejected, you will have 21 days to appeal the decision. However, you will need to wait 90 days before reapplying for monetization.

How to enable YouTube monetization

  1. Apply & Enter the YPP
  2. Go to YouTube Studio
  3. Click “Content” → Select a video
  4. Select “Monetization” on the left
  5. Choose which ads to show on your video
  6. Apply changes
Turn on ads

YouTube’ suggestion is to make PG → PG-13 content to make sure all of your content qualifies for ads.

Shortlist: Getting monetized on YouTube

  1. Meet YouTube's Eligibility Requirements: You need at least 1,000 subscribers and 4,000 watch hours over the past 12 months to apply for the YouTube Partner Program (YPP).
  2. Apply for the YouTube Partner Program: Once you meet the criteria, you can apply for YPP through your YouTube account. YouTube will review your channel to ensure it adheres to their policies and guidelines.
  3. Set Up an AdSense Account: To earn money from ads, you need to link an AdSense account to your YouTube channel.
  4. Choose the Type of Ads: Once accepted into YPP, you can choose different types of ads (like skippable video ads, non-skippable video ads, display ads, etc.) to run on your videos.
  5. Create Engaging Content Consistently: Regularly upload high-quality, engaging content to attract and retain viewers. This increases your views and potential earnings.
  6. Engage with Your Audience: Respond to comments, create community posts, and stay active on other social media platforms to build a loyal audience.
  7. Monitor Your Analytics: Use YouTube Analytics to understand your audience and the performance of your videos. This can help you optimize your content and monetization strategy.
  8. Explore Other Monetization Options: Beyond ads, you can earn through channel memberships, merchandise shelves, Super Chat, and Super Stickers during live streams.
  9. Follow YouTube's Guidelines: Always adhere to YouTube's content guidelines. Violations can lead to demonetization or suspension from the program.
Remember, building a monetizable audience takes time and consistent effort.
Focus on creating content that resonates with your target audience to grow your channel effectively.

Conclusion

In this guide, we taught you how to montize your YouTube channel.
Hope this helped!
Thank you for reading this, Sponsorship

Alexandru Golovatenco

Founder of Sponsorship